Marketing is the act of communicating with your customers. You have to tell them that your product or service exists, so that they can buy it. You have to present it. Then you have to continue presenting it, continue explaining it and continue selling it. That’s marketing. When you stop marketing, you stop selling. It’s that simple. The more money you can continue to spend on marketing the more successful your business will be.

The philosophy behind Macro Marketing is more expansive. Macro Marketing is the art of using every possible applicable, appropriate tactic available to simultaneously communicate to the target audience the benefits of buying your product or service. Ideally, it is one strong, consistent image and message, orchestrated as a marketing attack against a target audience. It repeats your message. It makes your message memorable, ubiquitous and inescapable. It leverages the power of the media and multiplies the bang of your buck.

Macro Marketing is a process that takes tactics and strategically implements them. The process works like this:

Market Research    Positioning     Marketing Plans     Creative     Production